By Blue Road GroupPublished On: December 13, 2023Introduction: Thinking you can skip marketing for your small business? Think again. In today's digital age, having a strong Google game is the key to success. Let me share a [...]
By Blue Road GroupPublished On: November 21, 2023Direct bookings are good for business. You get the full margin and often that’s a lot of money - usually about 25% of the sale. So obviously you want more. [...]
By Blue Road GroupPublished On: August 4, 2023So, think about the job of buying travel. Today's travel planner has access to everything—and I mean everything—every travel experience, reviews, expert opinion, other ideas, and more. Much of our [...]
By Blue Road GroupPublished On: July 6, 20237 ways to apply the Science of persuasion to your travel business. In 1984 Robert Cialdini wrote the book Influence: The Psychology of Persuasion. He became the leading authority on [...]
By Blue Road GroupPublished On: July 3, 2023Want to win with Google? Remember shopping? Back when you could leave your house and go to a store to find something you needed? For some of us that feels [...]
By Blue Road GroupPublished On: July 3, 2023Let's talk about travel reviews. My wife and I have a regular argument about this one particular topic, and I can confidently say I'm wrong and she’s right. I’m talking [...]
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About Blue Road Group
Blue Road helps unlock the business potential offered by being digital. Blue Road does that by connecting the blue sky, in other words the idea that a business might have, to the blue ocean, in other words the differentiating strategy with the people, process and technology needed to make that a reality.
Recent Posts
- You might think you don’t need marketing but you do need your Google game to be A +
- The Challenge for tour operators who want direct bookings – fix your website.
- Everyone in the tours and attractions business wants to sell more. Of course you do!
- 7 ways to apply the science of persuasion to your travel business.
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