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  • You might think you don’t need marketing but you do need your Google game to be A +

    By Blue Road GroupPublished On: December 13, 2023

    Introduction: Thinking you can skip marketing for your small business? Think again. In today's digital age, having a strong Google game is the key to success. Let me share a [...]

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  • The Challenge for tour operators who want direct bookings – fix your website.

    By Blue Road GroupPublished On: November 21, 2023

    Direct bookings are good for business.  You get the full margin and often that’s a lot of money - usually about 25% of the sale.  So obviously you want more. [...]

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  • Photo by Mark Dalton: https://www.pexels.com/photo/person-standing-in-front-of-green-building-beside-road-at-daytime-1208783/

    Everyone in the tours and attractions business wants to sell more. Of course you do!

    By Blue Road GroupPublished On: August 4, 2023

    So, think about the job of buying travel. Today's travel planner has access to everything—and I mean everything—every travel experience, reviews, expert opinion, other ideas, and more. Much of our [...]

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  • 7 ways to apply the science of persuasion to your travel business.

    By Blue Road GroupPublished On: July 6, 2023

    7 ways to apply the Science of persuasion to your travel business. In 1984 Robert Cialdini wrote the book Influence: The Psychology of Persuasion. He became the leading authority on [...]

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  • Austin Texas Guitarist

    Winning with Google – get more direct bookings for your tourism business.

    By Blue Road GroupPublished On: July 3, 2023

    Want to win with Google? Remember shopping? Back when you could leave your house and go to a store to find something you needed? For some of us that feels [...]

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  • Joy of Travel

    5 things you need to do now to collect more travel reviews and drive more business

    By Blue Road GroupPublished On: July 3, 2023

    Let's talk about travel reviews. My wife and I have a regular argument about this one particular topic, and I can confidently say I'm wrong and she’s right. I’m talking [...]

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About Blue Road Group

Blue Road helps unlock the business potential offered by being digital. Blue Road does that by connecting the blue sky, in other words the idea that a business might have, to the blue ocean, in other words the differentiating strategy with the people, process and technology needed to make that a reality.

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Recent Posts
  • You might think you don’t need marketing but you do need your Google game to be A +
  • The Challenge for tour operators who want direct bookings – fix your website.
  • Everyone in the tours and attractions business wants to sell more. Of course you do!
  • 7 ways to apply the science of persuasion to your travel business.

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