Blue Road Maxims

We believe that real understanding is a fundamental challenge in the world of digital transformation. Jargon and incoherence dominates. We think that if you can’t explain your self to Grandma you’d fail with most of your audience.

It’s often very difficult to define success. Lots of digital initiatives kick off with a poor understanding of what success looks like. This means that projects often drift along with time and money spent without any focus on an outcome. If you can’t decide what it means to have a win and how you’ll measure success we’d encourage you not to start.

Actually defining the problem is the best start to an effective project, but it’s often forgotten. The simple discipline to any project – what problem with this solve is liberating. Many things just never get started.

There is a tool for everything you want to do however just like hammers and saws they are just tools. Someone needs to understand the project, understand the tool and understand the process. So often tools are selected before any of the hard work is done. They become a shortcut to understanding and answering the key questions of what and I doing and why. These project are always disappointing and cost a lot of money.