Simon van Wyk founded the biggest digital agency in Australia.Hothouse looked after many of Australia’s biggest brands, Coca-Cola, McDonald’s, Toyota, Fairfax, Channel 7, Telstra, HCF, Microsoft and many others.
Simon identified there was a need to do things differently. and Blue Road was born.
The market for digital services has changed, primarily because of its complexity. Digital’s become more important and it’s also more complex. It’s also clear now that companies that don’t change with their customers are doomed. And the customers have all moved to digital, particularly mobile.
Many companies have been left behind and there is no question, digital maturity is a topic in every boardroom. But how do you do this? Agencies are challenged by the pace of change and because this is critical it can’t be outsourced. Companies actually need to own it. The business needs to own their digital future and many don’t know where to start.
Simon Van Wyk has 20 years building digital maturity into Australia’s most innovative companies and Blue Road helps unlock the business potential offered by being digital.