Who owns Digital – Obviously it’s the CEO!
I read in a Harvey Nash annual survey that Australian companies today feel less equipped to deal with digital disruption than they did in 2014. Then Forrester published a paper [...]
24
01, 2023
24
01, 2023
Small Business can drive digital innovation
Why small business innovation will be the catalyst for cultural change – and enterprise will not You don’t need to do a lot of reading to realise there is a [...]
24
01, 2023
The CEO Challenge – digital innovation is about resources, process and values.
The CEO Challenge of digital innovation is about resources, process and values. The term disruption is over used. If you are a little tired of the hype it seems you are not [...]
24
01, 2023
Advertising still does not understand the internet. Ad Blockers are proof.
As everyone who has ever watched Mad Men knows, the 50s saw the real birth of modern advertising. Back then, the rise of the post-war middle class drove a desire [...]
24
01, 2023
Digital Innovation is about starting the right conversation
First published in InnovationAus If you are a company that wants to foster innovation you need to start with the right conversations. And until senior management kicks this off it’s [...]
24
01, 2023
Innovation is like happiness
First Published in Innovation Aus Anyone who has read enough self-help books will know that happiness is not something that you can ‘do’. But if you do a whole range [...]
24
01, 2023
Should the government talk about innovation?
The government launched an innovation statement today and it’s a hot topic for every minister who wants to look digital. The content has been well-covered so I won’t rehash of [...]
20
01, 2023
Why you should become an Agile marketer – and how to start
Marketing departments in Australia are under pressure like never before. Big brands are changing the way they talk with their customers, but it’s a brave marketing director who can say [...]
20
01, 2023
Agile Marketing – It’s not the technology, stupid
Every day my LinkedIn feed is full of advice on how to implement a new CMS for more agile marketing outcomes. It’s as if marketing automation is the holy grail [...]
20
01, 2023
Global digital agency behemoth Publicis is the canary in the coal mine and the canary is dead
When global advertising behemoth Publicis announced its latest financial results, the picture was not a pretty one. The company had been forced to write down 1.4 billion Euros, most of [...]